About Mirr
AI is shaping how the world sees your brand. We help you take control.
Every day, millions of people ask ChatGPT, Perplexity, Claude and Gemini about brands, products and services. The answers shape buying decisions at scale. Most brands have no idea what AI is saying about them.
Why this matters now
AI usage is growing exponentially. By 2026, over 75% of consumers use AI assistants for product research and brand discovery. This fundamentally changes how brands are perceived — and most companies are not prepared.
Global AI assistant usage
% of consumers using AI for brand research
4+
AI platforms tested
50+
prompts per audit
3 min
to full report
Mirr was built to help brands understand and influence how AI represents them. We believe every brand deserves to know its AI story — and the tools to shape it.
What Mirr does
We run your brand through 50+ structured prompts across ChatGPT, Perplexity, Claude, and Gemini. We analyse every response and compare what AI says with who you actually are. The result is a clear picture of your AI visibility, the gap between your intended identity and AI perception, and a concrete action plan to close it.
Our methodology
AI Visibility Scan
We query 4 major AI platforms with 50+ prompts across 5 categories: awareness, consideration, decision, sentiment, and cultural positioning. Each prompt is designed to test how AI perceives your brand in real-world scenarios — from "recommend a brand in X category" to "compare X with its competitors". We measure how often your brand appears, in what context, and with what tone.
50+ prompts · 4 platforms · 5 categories
Identity Gap Analysis
We compare every AI response with your intended brand positioning. The gap analysis covers 6 dimensions: tone of voice, core values, audience recognition, market position, brand promise, and emotional association. Each dimension is scored 0-10 with specific evidence of what matches and what's missing — giving you a precise map of where AI gets you right and where it doesn't.
6 dimensions · Scored 0-10 · Evidence-based
Action Plan
Based on the full analysis, we generate 7 concrete, prioritized actions tailored to your brand. Each action includes the expected impact, required effort, and specific recommendation. From updating your website copy to influence AI training data, to creating structured content that AI platforms can reliably reference — every action is designed to improve your AI visibility score.
7 actions · Prioritized · Impact + effort rated
Built by Jack&AI
Mirr is a product by Jack&AI, an AI agency based in Amsterdam that helps brands operate faster and smarter using artificial intelligence. We work with brands like Action, Quooker, and Jägermeister to integrate AI into their marketing, operations, and brand strategy.
We built Mirr because we saw a gap: brands invest heavily in SEO and social media, but nobody was measuring how AI platforms represent them. With AI becoming the primary way consumers discover and evaluate brands, this blind spot is becoming a competitive risk.
jackandai.com →