Press & Media Kit

Everything you need to cover Mirr accurately.

Resources for journalists, analysts, podcasters, and anyone writing about AI brand visibility. Grab the description that fits your word count, use the logo that fits your background, and reach us directly if you need more.

Press contact

Email info@mirrbyjack.com with subject line starting “Press:”. We respond within one business day.

Follow the newsletter

We publish ongoing research on AI brand visibility and Generative Engine Optimisation at mirrbyjack.substack.com. Recent editions and the full archive live there.

Brand description

Short (25 words)

Mirr is an AI brand visibility audit platform that measures how ChatGPT, Perplexity, Claude and Gemini describe and recommend your brand.

Medium (75 words)

Mirr is an AI brand visibility audit platform. Each audit runs 15 realistic customer queries across four LLMs (ChatGPT, Perplexity, Claude, Gemini), checks nine deterministic web presence signals, scores identity gaps across six brand dimensions, benchmarks against named competitors and delivers a seven-step action plan. Reports arrive as branded 15-page PDFs in under five minutes. Starting at €99. Built in Amsterdam by Jack & AI.

Long (150 words)

Mirr is an AI brand visibility audit platform that measures how ChatGPT, Perplexity, Claude and Gemini perceive your brand. It was built in Amsterdam by Jack & AI as the measurement layer for Generative Engine Optimisation, the emerging discipline of making brands visible to AI answer engines. Each Mirr audit runs a four-stage pipeline: a multi-LLM research stage with 60 API calls per audit; a deterministic web presence audit across nine signals including Wikipedia, LinkedIn, Schema.org and review platforms; perception scoring by Claude Haiku across five dimensions; and a strategic synthesis that produces identity gap analysis, competitor benchmark and a seven-step action plan. Reports are delivered as branded 15-page PDFs. Pricing starts at €99 for a single audit, €149 for a bundle, and €249 to €699 per month for teams and agencies. EU-hosted, GDPR compliant.

Category & market

Category
AI Brand Intelligence / Generative Engine Optimisation (GEO) / AI SEO
Who it's for
In-house marketing teams, brand strategists, agencies, and CMOs who need to know how AI describes and recommends their brand.
What's measured
AI Visibility Score (0-100), Coverage, Share of Voice, Web Presence Score, Identity Gap (6 dimensions), Per-LLM Coverage (ChatGPT, Perplexity, Claude, Gemini).
Closest competitors
Profound, Peec.ai, Otterly.ai, Scrunch AI, AthenaHQ, Goodie.

Founders & team

Mirr is a product of Jack & AI, an AI agency based in Amsterdam. The agency builds AI-powered products and systems for brands and teams across Europe. More at jackandai.com.

Logo downloads

SVG preferred for web; PNG for print and slides.

Brand guidelines

  • Name: Mirr (capital M, one r-double, always followed by “AI brand visibility” or the category on first mention to avoid confusion with unrelated brands).
  • Full product name: Mirr AI Visibility Audit, or Mirr by Jack.
  • Voice: direct, measurement-first, no jargon. Never over-promise LLM behaviour. Always reference the deterministic signals first.
  • Colors: black (#000000) primary, white (#FFFFFF) background, gray (#6B7280, #9CA3AF) for secondary text.

Key stats & facts

  • Founded: 2026, Amsterdam.
  • Parent company: Jack & AI (jackandai.com).
  • Pricing: €99 single audit · €149 bundle · €249/mo Pro · €699/mo Agency.
  • Audit scope: 15 queries × 4 LLMs = 60 API calls per audit.
  • Report format: 15-page branded PDF, plus online dashboard view.
  • Delivery time: under 5 minutes end to end.
  • Languages supported: English and Dutch (UI) + 95+ languages via LLM query translation.
  • Hosting & compliance: EU-hosted (Supabase), GDPR compliant, payment via Stripe.

Last updated

22 April 2026

Need more?

Founder interviews, custom data cuts, embargoed previews — just ask.

Email the press team →