Press & Media Kit
Everything you need to cover Mirr accurately.
Resources for journalists, analysts, podcasters, and anyone writing about AI brand visibility. Grab the description that fits your word count, use the logo that fits your background, and reach us directly if you need more.
Press contact
Email info@mirrbyjack.com with subject line starting “Press:”. We respond within one business day.
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We publish ongoing research on AI brand visibility and Generative Engine Optimisation at mirrbyjack.substack.com. Recent editions and the full archive live there.
Brand description
Short (25 words)
Mirr is an AI brand visibility audit platform that measures how ChatGPT, Perplexity, Claude and Gemini describe and recommend your brand.
Medium (75 words)
Mirr is an AI brand visibility audit platform. Each audit runs 15 realistic customer queries across four LLMs (ChatGPT, Perplexity, Claude, Gemini), checks nine deterministic web presence signals, scores identity gaps across six brand dimensions, benchmarks against named competitors and delivers a seven-step action plan. Reports arrive as branded 15-page PDFs in under five minutes. Starting at €99. Built in Amsterdam by Jack & AI.
Long (150 words)
Mirr is an AI brand visibility audit platform that measures how ChatGPT, Perplexity, Claude and Gemini perceive your brand. It was built in Amsterdam by Jack & AI as the measurement layer for Generative Engine Optimisation, the emerging discipline of making brands visible to AI answer engines. Each Mirr audit runs a four-stage pipeline: a multi-LLM research stage with 60 API calls per audit; a deterministic web presence audit across nine signals including Wikipedia, LinkedIn, Schema.org and review platforms; perception scoring by Claude across five dimensions; and a strategic synthesis that produces identity gap analysis, competitor benchmark and a seven-step action plan. Reports are delivered as branded 15-page PDFs. Pricing is €99 for a single audit or €249 for a Pulse 3-pack designed for quarterly re-audits. No monthly subscriptions; credits never expire. EU-hosted, GDPR compliant.
Category & market
- Category
- AI Brand Intelligence / Generative Engine Optimisation (GEO) / AI SEO
- Who it's for
- In-house marketing teams, brand strategists, agencies, and CMOs who need to know how AI describes and recommends their brand.
- What's measured
- AI Visibility Score (0-100), Coverage, Share of Voice, Web Presence Score, Identity Gap (6 dimensions), Per-LLM Coverage (ChatGPT, Perplexity, Claude, Gemini).
- Closest competitors
- Profound, Peec.ai, Otterly.ai, Scrunch AI, AthenaHQ, Goodie.
Founders & team
Mirr is a product of Jack & AI, an AI agency based in Amsterdam. The agency builds AI-powered products and systems for brands and teams across Europe. More at jackandai.com.
Logo downloads
SVG preferred for web; PNG for print and slides.
Brand guidelines
- Name: Mirr (capital M, one r-double, always followed by “AI brand visibility” or the category on first mention to avoid confusion with unrelated brands).
- Full product name: Mirr AI Visibility Audit, or Mirr by Jack.
- Voice: direct, measurement-first, no jargon. Never over-promise LLM behaviour. Always reference the deterministic signals first.
- Colors: black (#000000) primary, white (#FFFFFF) background, gray (#6B7280, #9CA3AF) for secondary text.
Key stats & facts
- Founded: 2026, Amsterdam.
- Parent company: Jack & AI (jackandai.com).
- Pricing: €99 single audit · €249 Pulse 3-pack (€83 per audit). No monthly subscriptions.
- Audit scope: 15 queries × 4 LLMs = 60 API calls per audit.
- Report format: 15-page branded PDF, plus online dashboard view.
- Delivery time: around 10 minutes end to end (typical), up to 15 minutes max.
- Languages supported: English and Dutch (UI) + 95+ languages via LLM query translation.
- Hosting & compliance: EU-hosted (Supabase), GDPR compliant, payment via Stripe.
Last updated
22 April 2026